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We craft ideas into visuals that connect, inspire, and convert.
Better Office Products had the manufacturing capabilities to produce high-quality stationery, but they faced two critical bottlenecks:
Identity Crisis: The physical product and packaging lacked a cohesive brand identity. They looked like “white label” factory goods rather than a consumer brand.
Disconnect: There was a gap between the physical product and the digital listing. The packaging didn’t communicate the “heavy-duty” features, leading to a lackluster unboxing experience.
Technical Friction: The factory needed precise, compliant production files, not just pretty sketches.
Visual Identity: We created a modern packaging system with bold typography and clear hierarchy, ensuring the brand stood out whether on a shelf or arriving in an Amazon box.
Production-Ready Assets: We handled the technical execution, creating precise vector dielines and print-ready files. We liaised directly with manufacturing requirements to ensure colors (CMYK/Pantone) and bleed lines were perfect, preventing costly print errors.
Product Aesthetics: We consulted on the product design itself, refining colorways and patterns to match current market trends before production began.
Zero-Wait Launch: We rendered the product images using the actual print files before the physical samples arrived from the factory. This allowed the brand to launch listings weeks ahead of schedule.
Texture & Realism: We used macro photography to capture the tactile quality of the materials (paper grain, poly texture), proving the "heavy-duty" claim.
Product Demos: We filmed stress-test videos showing binders being bent and zippers being pulled, proving the product's lifespan.
3D Technical Animations: For complex features (like internal security tints or ring mechanisms), we used 3D animation to create "exploded views" that are impossible to capture with a camera. This successfully highlighted the hidden engineering quality.
Unified Brand Experience: The customer now receives exactly what they saw online. The unboxing experience reinforces the premium promise made in the listing.
Manufacturing Efficiency: Our technical file preparation reduced back-and-forth with the factory, speeding up the production timeline.
Sales Performance: The combination of professional packaging and high-fidelity content drove a 32% increase in conversion rates across optimized SKUs.
