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Overview

Nucrea® Supplement Brand Identity & Packaging Design

Nucrea® is a sports-nutrition brand built around clean performance and scientific credibility. We created a distinctive identity, scalable packaging system, and digital experience designed for consistent recognition across every touchpoint.

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Client
Nucrea
Date
2024
Services
  • Brand Identity
  • Packaging Design
  • Website Design
  • Exhibit Design
  • Marketing Assets
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Project at a Glance

Challenge

Stand out in a crowded sports-nutrition market without losing scientific credibility.

Solution

Build a scalable identity system for packaging, e-commerce, and brand applications.

Outcome

A cohesive platform designed for recognition, trust, and consistent rollout.

Visual Identity System

Designed around purity, performance, and scientific credibility.

Design Approach

Purity. Performance. Science.
A bold visual language built to communicate trust, quality, and results.

Logo System & Brand Architecture

A flexible logo ecosystem designed for consistent recognition across every touchpoint.
Nucrea brand guideline spread showing logo system in light and dark versions

Typography

Carefully selected typefaces that reinforce clarity, confidence, and brand consistency.
Nucrea brand guideline typography spread with Obviously and Adihausdin display typefaces

Color Palette

A bold color system balancing energy, performance, and modernity.
Nucrea brand guideline color palette spread with hexagon swatches and ink values

Do’s & Don’ts

Usage guidelines designed to maintain visual consistency across all applications.
Nucrea brand guideline prohibited uses spread showing incorrect logo applications

Packaging Design System

A scalable product architecture built for recognition across retail and e-commerce.

Design Goals

  • Premium appearance
  • Manufacturing credibility
  • Strong shelf presence
  • Easy product recognition
Nucrea creatine product family lineup on concrete with gym equipment

E-commerce & Digital Experience

A clear digital experience designed to educate visitors and support online sales.

Deliverables

  • Website Design & User Experience
  • Product Detail & Landing Pages
  • E-commerce Content & Visual Assets
  • Mobile-Optimized Experience

Brand Applications

Extending the brand across physical, digital, and experiential touchpoints.

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