JAFRA Cosmetics - Vizomix Creative Agency

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Brand & Campaign Design
Print & Digital · Beauty Industry

JAFRA
Cosmetics
Int.

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Overview

We partnered with JAFRA’s creative team to elevate their brand visuals across campaigns, catalogs, packaging, and digital content—helping consultants tell more compelling product stories.

Client

JAFRA Cosmetics

Services

Art Direction, Brand & Campaign Design,
Print & Digital Collateral, Packaging Suppor

Industry

Beauty & Direct Sales

Role

Embedded creative partner to JAFRA’s internal marketing and design team

The Challenge

JAFRA’s brand lives through thousands of consultants who rely on catalogs, brochures, and digital content to tell product stories. But as the brand evolved, its visuals struggled to keep pace:

Inconsistent visual language across print and digital

Legacy layouts mixed with newer product launches

Consultant materials that were functional, but not always premium or aspirational

High volume of assets needed on tight timelines

JAFRA needed a more cohesive, modern visual system—one that could support both day-to-day sales tools and larger brand stories.

Our Role

Shaping how the brand shows up across multiple touchpoints:

Defining and reinforcing a consistent visual language
Art directing campaigns and layouts for key product launches
Designing seasonal catalogs and consultant tools
Supporting packaging concepts and print production
Creating digital and social content that translated print stories online

Our focus: turn every piece—print or digital—into a clear, emotionally engaging brand story

Integrated Brand Execution

Print Storytelling:
Brochures, Catalogs & Sales Collateral

We crafted premium brochures, catalogs, and sales flyers that balanced beauty with clarity. Each layout was designed to guide consultants through product stories with ease—transforming functional materials into aspirational brand experiences.

Visual Direction:
Photoshoots, Retouching & Moodboards

We directed photoshoots, built visual moodboards, and led high-end retouching to define the look and emotional tone of each campaign. From lighting and composition to color grading and texture, every detail was shaped to elevate product perception.

Digital Campaigns:
Social, Email, Web & Landing Pages

We translated JAFRA’s brand language into high-performing digital content across social media, email campaigns, web banners, and landing pages. The result: a consistent, modern visual system that connected storytelling across every digital touchpoint.

How We Worked

Align: goals, audience, and brand standards

Create: concepts, layouts, and visual direction

Deliver: production-ready assets across print and digital

Results

A more consistent, premium brand presence across campaigns, collateral, and digital touchpoints, with faster execution through reusable systems and templates

Vizomix is a results-driven design and marketing agency that helps brands grow, stand out, and convert.

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