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Overview

End-to-End Product Creation & Visual Strategy

Better Office Products competes in one of the most commoditized categories online: everyday office supplies. With a catalog of 500+ SKUs, the challenge wasn’t just “better design”—it was creating a repeatable system that makes every product feel like part of one premium brand, both in-hand and on the digital shelf.

Vizomix was brought in to manage the full visual lifecycle—from manufacturing-ready packaging files to conversion-focused e-commerce content—so the customer experience stayed consistent from factory → unboxing → listing.

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Client

Better Office Products

Industry

High-Volume Office Supplies (Amazon & Walmart)

Services

Product Design, Packaging Design, Print Production Files, Video production, 3D Animation, Photography and Graphic design

Key Metric

+32% Conversion Rate Lift

01

Challenge

Great products, generic presentation.

Even with solid product quality, three gaps were hurting performance:

  • Inconsistency at scale: Packaging and visuals varied across the catalog, making the brand feel “white label” and weakening recognition next to major competitors.
  • Customer friction: Assembly-required items shipped with confusing, text-heavy factory instructions, leading to frustration and preventable returns.
  • Weak digital value signal: Amazon and Walmart listings lacked premium storytelling and engagement tools (A+ content, Brand Story, video), making it harder to justify price and win clicks.

02

The Vizomix Solution

We built a single “source-of-truth” content system that starts at the factory and ends at the listing—so every SKU launches consistent, clear, and conversion-ready.

Step 1

Standardize the physical brand (Factory-ready packaging + product visuals)

We started upstream by creating a modular packaging system designed to scale across 500+ SKUs—from small envelopes to bulk packs—without sacrificing consistency.

  • Designed a repeatable packaging architecture that looks unified across the entire catalog
  • Delivered production-ready dielines and print files (CMYK, bleed, folds, specifications)
  • Coordinated directly with manufacturing to reduce print errors and launch delays
  • Refined product colorways and patterns to better match modern office & School trends

Step 2

Remove customer confusion (Visual instructions + infographics + unboxing clarity)

To reduce friction and returns on complex products, we rebuilt the documentation around first-try success and fast scanning.

  • Replaced dense factory text with clear, illustrated step-by-step guides
  • Added infographics that answer the common pre-purchase and unboxing questions at a glance: what’s included, size/scale references, key features, and quick-start steps
  • Used isometric diagrams, simplified sequencing, and clean typography for faster comprehension
  • Treated manuals as a brand touchpoint that builds trust during unboxing and reduces “item defective” returns driven by confusion

Step 3

Win on the digital shelf (3D, A+, Brand Story, Video)

With the physical system in place, we reused the same source assets to build premium, high-converting listing content for Amazon and Walmart.

  • Produced A+ content systems with comparison charts, “what’s in the box,” and scale/size clarity to increase confidence and reduce hesitation
  • Designed Amazon Brand Story modules (including looping backgrounds and carousel layouts) to cross-sell across the catalog and drive storefront traffic
  • Adapted assets for Walmart rich media to ensure cross-platform consistency
  • Created video + motion assets for listings and ads: quick problem/solution edits, bold overlays, and durability proof (stress tests) to make quality feel undeniable

Outcome:

One cohesive catalog, fewer mistakes, stronger listings, and higher conversion.

03

Results

By connecting the factory workflow to the digital shelf, we reduced friction and improved performance.

+32% Conversion Rate Lift

across core SKUs using the new packaging + motion + listing content stack

Reduced Returns

through clearer assembly guidance and better expectation setting (scale, components, usage)

Faster Launches

with streamlined factory handoff and fewer back-and-forth revisions on production files

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Vizomix is a results-driven agency focused on design and marketing that helps brands grow, stand out, and convert.

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