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Overview

TEZA Doors

TEZA Doors, a leading U.S. provider of premium aluminum doors and windows, had a strong product line but a weak digital presence. Their brand felt outdated online, the website offered a poor user experience with no e-commerce functionality, and product visuals failed to capture the premium look and feel of their offerings.

Beyond digital challenges, TEZA also required comprehensive technical spec sheets, detailed CAD files, and cohesive marketing materials to better support architects, contractors, and homeowners throughout the sales and installation process.

Low organic search visibility (~20–25 clicks/day, ~200 impressions) and inconsistent paid lead quality further limited their growth potential, underscoring the need for a full-scale creative and technical overha

Client

TEZA Doors & Windows

Date

August 2024

Services

Rebranding, Website Redesign & Development, Product Visualization, Catalog & Spec Sheets, SEO Optimization, Digital Marketing

01

Challenge

Despite Teza’s exceptional product line, their online presence lacked the premium perception and clarity their brand deserved.

  • The website’s structure and UX made it difficult for customers to explore configurations, compare products, or request quotes efficiently.
  • Visual assets lacked cohesion, varying widely in style and quality across digital and print platforms.
  • There was no unified UI or brand system connecting web, print, and marketing materials.
  • The marketing funnel was fragmented, making it challenging to track performance or maintain consistency across ads, landing pages, and brochures.
  • TEZA also lacked standardized technical spec sheets, CAD files, and sales collateral, leaving architects and contractors without the detailed resources needed to specify or recommend products confidently.

02

Solution

Vizomix approached the project with design as the foundation for every touchpoint:

Brand & UI System

Vizomix began by redefining Teza’s visual identity and digital design language. We developed a scalable UI system — including color palette, typography hierarchy, component grids, buttons, and spacing tokens — ensuring every page and collateral piece felt cohesive and unmistakably Teza.
The result was a clean, architectural aesthetic that emphasized modern materials, symmetry, and product craftsmanship.

Campaign Assets

Leveraging the brand and UI system, we created cohesive ad assets and landing page variants for Google Search, Video, Performance Max, and Meta campaigns. This design consistency improved recognizability and helped align media performance with Teza’s premium positioning.
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23 tezadoor website (8)
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Website Redesign, Development & eCommerce

Using the new UI system, we redesigned Teza’s website around focused user journeys for homeowners, architects, and contractors. Product categories and filters made it easy to explore by door type, finish, and configuration.

Built on a lightweight WordPress + Elementor framework, the site was redeveloped for speed, flexibility, and SEO performance. A modular design system ensured brand consistency while allowing Teza’s team to easily update content.

An e-commerce layer was also prepared for future sales of standard doors and accessories, integrated with Teza’s CRM to support scalable growth.

Marketing and Technical Collateral

To extend the new brand beyond the website, we designed a full suite of sales and event materials: This holistic system unified digital and physical brand touchpoints, ensuring that every customer — online or in person — experienced Teza as one premium brand.

  • Product Brochures & Catalogs — Elegant layouts aligned with the new brand system, printed and digital-ready.
  • Spec Sheets & Data Cards — Technical visuals that made complex product info easy to digest.
  • Sales Decks — PowerPoint and PDF presentations with modular, on-brand slides for dealers and distributors.
  • Trade Show Materials — Flyers, banners, and digital touchpoints for event partners, all consistent with Teza’s new aesthetic.

This holistic system unified digital and physical brand touchpoints, ensuring that every customer — online or in person — experienced Teza as one premium brand.

Instructional Animations & Videos

We created short animations and product videos that explained configurations, installation methods, and unique engineering features. These videos reduced support inquiries and improved buyer confidence by demonstrating Teza’s technology visually and intuitively.

3D Visualization & Product Imagery

High-quality 3D renders and photorealistic lifestyle images showcased each door system’s materials, finishes, and features in real-world settings. These assets became the foundation for Teza’s new product pages, brochures, and digital ads — allowing customers to visualize products before installation.

03

Results

Every design decision translated into tangible business outcomes. from a stronger digital presence to higher engagement and measurable campaign performance.

Unified Brand Experience

Leveraging the brand and UI system, we created cohesive ad assets and landing page variants for Google Search, Video, Performance Max, and Meta campaigns. This design consistency improved recognizability and helped align media performance with Teza’s premium positioning.

Higher Lead Quality

Leveraging the brand and UI system, we created cohesive ad assets and landing page variants for Google Search, Video, Performance Max, and Meta campaigns. This design consistency improved recognizability and helped align media performance with Teza’s premium positioning.

Increased Engagement

3D renders, animations, and product videos elevated storytelling and held visitors’ attention longer, lowering bounce rates and improving overall engagement.

Stronger Campaign Performance

Unified ad designs improved brand recall and raised CTRs by 28% across Google and Meta campaigns.

Vizomix is a results-driven agency focused on design and marketing that helps brands grow, stand out, and convert.

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