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[Brand Identity Redesign, Web Design, Digital Marketing]

Master Builders

Overview

SoCal Master Builders, a construction and remodeling company in Southern California, needed a modern, cohesive brand identity that communicated strength, precision, and trust. Their previous branding lacked consistency and didn’t reflect the quality of their craftsmanship.

Client

Master Builders

Services

Brand Identity Redesign, Web Design, Digital Marketing

Date

October 2024

Brand Strategy

The goal was to develop a professional, scalable identity system that appealed to homeowners, developers, and commercial clients. The brand needed to feel modern, architectural, and premium—without relying on regional clichés.

Solution

A Modern Brand Identity for a New Era of Commercial Doors

Logo & Visual System

Logo Concept

The Nixa® monogram is built from two overlapping semi-circular forms rotating at 105°, representing:

  • A pair of open doors
  • Precision engineering
  • Movement and access
  • A subtle architectural rhythm

Formats & Rules

A full set of official logo formats—horizontal, stacked, and icon—ensures versatility across mediums. Clear spacing, sizing, and prohibited-use rules protect brand consistency.

Color & Typography

The color palette features Slate Gray, Boston Blue, Black, and Sidecar, creating a modern, strong, and trustworthy tone.

Typography uses Aeion Mono for display and DIN Pro for clean, readable communication.

Graphic Elements

The goal was to develop a graphic system that supports the brand across various mediums while ensuring visual consistency.
Each variation is designed to suit different scales and proportions, allowing flexibility in application.
These patterns can be used as background elements, texture layers, or compositional structures, and they help maintain brand harmony even in the absence of the full logo.

Stationery System

A complete stationery suite establishes a professional and unified visual presence.

  • Business cards
  • Letterheads
  • Envelopes
  • Corporate documents

Ongoing Digital Presence

Beyond the visual identity, we are currently designing and developing the company’s new website and digital marketing system. Both are underway and will launch as part of the next phase of the brand’s growth.

Outcome

The new identity gives SoCal Master Builders a strong, credible, and modern brand presence, elevating their image across digital and print while laying the foundation for an expanded online and marketing ecosystem.

Vizomix is a results-driven agency focused on design and marketing that helps brands grow, stand out, and convert.

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